VO Pro: The Business of Voiceover and Voice Acting
Voiceover Business Strategies That Work
The VO Pro Podcast is the go-to show for voice actors who want to grow their voiceover business without relying on casting sites or waiting for agents to hand them work. Hosted by voice actor and business coach Paul Schmidt, this podcast delivers no-fluff, tactical advice on how to market your voiceover services, attract high-quality clients, and build a profitable VO business in a world of AI-generated voices and shifting industry standards.
You’ll learn practical voiceover marketing tips, how to master direct marketing for voice actors, build a solid client base, and use tools like email outreach, SEO, and strategic positioning to stand out. We cover how to price your work, optimize your VO website, and navigate topics like AI and voiceover with clarity and confidence.
Each week, we bring you insights and strategies from Paul, and interviews with working voice actors, coaches, casting directors, and experts who understand the business of voiceover from the inside out.
If you're a freelance voice actor looking to take control of your career and actually get booked, this is the podcast for you.
Available on Spotify, Apple Podcasts, Pandora, Audible, Amazon Music, iHeart Radio, SoundCloud, Deezer, Podcast Addict, Castbox, and RSS, and wherever you get your podcasts.
You’ll also find helpful information including my free Move Touch Inspire newsletter for voice actors at VOPro.pro.com/newsletter
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Say Hi on Social:
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VO Pro: The Business of Voiceover and Voice Acting
SEO for Voice Over: 7 Strategies to Improve Your RANK
So recently a big healthcare advertising agency reached out to me through my website and handed me a great non-broadcast project for a massive pharmaceutical company. They handed me the project, no audition necessary.
And there are more jobs on the way. It looks like, fingers crossed, they’re going to be a great partner and a recurring client.
So how did I get this primo client, you might ask. Did I market to them for months with snappy content and radically consistent follow up? Plot twist! No!
They found me using…. Google. Heard of it? They searched for medical narrators, found me, and dumped a bag of money on my doorstep.
The fact is your dream client is searching online right now for someone with your exact skills. Maybe they need a voice actor who can crush their e-learning project. They type a few words into Google. Boom—pages of results.
But where are you? Not page one. Not page two. You’re somewhere way down in the witness protection program of search results where no one ever sees or hears you.
That’s why SEO matters. SEO is Search Engine Optimization. It’s about showing up where your clients are already looking.
SEO isn’t just for Fortune 500 companies with teams of search nerds in dark rooms optimizing algorithms. It’s for you, the scrappy creative professional, the solopreneur making shit happen.
But you don’t need to spend hours every day on SEO or hire a full-time expert. With just an hour or two a week and a few smart strategies, you can start climbing in the Google rankings. And at the end, I’ll show you my results after concentrating on SEO for less than a year.
So, let’s talk about the things you can do—simple, approachable strategies that even the busiest freelancer can tackle.
For more: https://vopro.pro/vo-seo
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Use code You15Tube for 15% off of your membership for life.
The VO Pro Podcast: https://vopro.pro/podcast
7 Steps to Starting and Developing a Career in Voiceover: https://welcome.vopro.pro/7-steps-yt
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Here’s what you’ll walk away with in our upcoming master class series:
- How to reverse-engineer your VO marketing around client psychology
- A proven outreach strategy that doesn’t rely on agents or pay-to-plays
- The marketing infrastructure you need to grow
