VO Pro: The Business of Voice Over and Voice Acting
Voiceover Business Strategies That Work
The VO Pro Podcast is the go-to show for voice actors who want to grow their voiceover business without relying on casting sites or waiting for agents to hand them work. Hosted by voice actor and business coach Paul Schmidt, this podcast delivers no-fluff, tactical advice on how to market your voiceover services, attract high-quality clients, and build a profitable VO business in a world of AI-generated voices and shifting industry standards.
You’ll learn practical voiceover marketing tips, how to master direct marketing for voice actors, build a solid client base, and use tools like email outreach, SEO, and strategic positioning to stand out. We cover how to price your work, optimize your VO website, and navigate topics like AI and voiceover with clarity and confidence.
Each week, we bring you insights and strategies from Paul, and interviews with working voice actors, coaches, casting directors, and experts who understand the business of voiceover from the inside out.
If you're a freelance voice actor looking to take control of your career and actually get booked, this is the podcast for you.
Available on Spotify, Apple Podcasts, Pandora, Audible, Amazon Music, iHeart Radio, SoundCloud, Deezer, Podcast Addict, Castbox, and RSS, and wherever you get your podcasts.
You’ll also find helpful information including my free Move Touch Inspire newsletter for voice actors at https://VOPro.pro/mti
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VO Pro: The Business of Voice Over and Voice Acting
The 2 BIGGEST Voice Over Marketing FEARS & Why They're BULL
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Voice actors are petrified of marketing their services.
Today, we’re going to get into what those fears are, why they exist, and why they’re complete and utter B.S.
We’ll talk about some of the misconceptions around sales and marketing your voice over business, and what sales and marketing really are at their core.
And we'll kick it all off with a story....
Takeaways:
Voice actors often have fears and misconceptions about marketing their services.
Sales and marketing are vital for the success of a voiceover business.
The fear of annoying people and being seen as salesy or manipulative is common among voice actors.
Overcoming the fear of reaching out to potential clients is crucial for business growth.
Refusing to change and grow is a fixed mindset that can hinder success.
Chapters:
00:00 Unraveling the Fears and Misconceptions of Voice Actors in Marketing
07:16 The Importance of Sales and Marketing in the Voiceover Business
08:41 Overcoming the Fear of Reaching Out to Potential Clients
11:21 The Fixed Mindset: A Barrier to Success in the Voiceover Industry
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