VO Pro: The Business of Voice Over and Voice Acting
Voiceover Business Strategies That Work
The VO Pro Podcast is the go-to show for voice actors who want to grow their voiceover business without relying on casting sites or waiting for agents to hand them work. Hosted by voice actor and business coach Paul Schmidt, this podcast delivers no-fluff, tactical advice on how to market your voiceover services, attract high-quality clients, and build a profitable VO business in a world of AI-generated voices and shifting industry standards.
You’ll learn practical voiceover marketing tips, how to master direct marketing for voice actors, build a solid client base, and use tools like email outreach, SEO, and strategic positioning to stand out. We cover how to price your work, optimize your VO website, and navigate topics like AI and voiceover with clarity and confidence.
Each week, we bring you insights and strategies from Paul, and interviews with working voice actors, coaches, casting directors, and experts who understand the business of voiceover from the inside out.
If you're a freelance voice actor looking to take control of your career and actually get booked, this is the podcast for you.
Available on Spotify, Apple Podcasts, Pandora, Audible, Amazon Music, iHeart Radio, SoundCloud, Deezer, Podcast Addict, Castbox, and RSS, and wherever you get your podcasts.
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VO Pro: The Business of Voice Over and Voice Acting
THE 4 HOT Voice Over Genres in 2024 and the 3 that ARE NOT
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The voiceover industry is experiencing significant changes due to the rise of AI and ongoing strikes.
However, there are still opportunities for human voice actors in certain genres.
Audiobooks, e-learning, animation/video games, and commercials are hot genres that continue to rely on human narrators. On the other hand, telephony/IVR, simple narration, and audio description/localization are not as in-demand and are being taken over by AI.
To navigate this changing landscape, voice actors should diversify, continuously learn, embrace technology, build relationships, create their own content, and stay adaptable.
Takeaways:
The demand for audiobooks and human narrators is high, despite AI's presence.
E-learning and educational content offer plenty of voiceover work.
Animation and video games still rely on real human actors for character voices.
Commercials value authenticity and trust, making human voice actors essential.
Telephony/IVR, simple narration, and audio description/localization are being taken over by AI.
Voice actors should diversify, continuously learn, embrace technology, build relationships, create their own content, and stay adaptable.
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