VO Pro: The Business of Voice Over and Voice Acting
Voiceover Business Strategies That Work
The VO Pro Podcast is the go-to show for voice actors who want to grow their voiceover business without relying on casting sites or waiting for agents to hand them work. Hosted by voice actor and business coach Paul Schmidt, this podcast delivers no-fluff, tactical advice on how to market your voiceover services, attract high-quality clients, and build a profitable VO business in a world of AI-generated voices and shifting industry standards.
You’ll learn practical voiceover marketing tips, how to master direct marketing for voice actors, build a solid client base, and use tools like email outreach, SEO, and strategic positioning to stand out. We cover how to price your work, optimize your VO website, and navigate topics like AI and voiceover with clarity and confidence.
Each week, we bring you insights and strategies from Paul, and interviews with working voice actors, coaches, casting directors, and experts who understand the business of voiceover from the inside out.
If you're a freelance voice actor looking to take control of your career and actually get booked, this is the podcast for you.
Available on Spotify, Apple Podcasts, Pandora, Audible, Amazon Music, iHeart Radio, SoundCloud, Deezer, Podcast Addict, Castbox, and RSS, and wherever you get your podcasts.
You’ll also find helpful information including my free Move Touch Inspire newsletter for voice actors at https://VOPro.pro/mti
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VO Pro: The Business of Voice Over and Voice Acting
Mr. Versatile Thom Pinto - In-Show | Documentary | Commercial | Promo
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Thom Pinto is one of the most accomplished voice actors of the last 30 years. In a rare interview, Thom sits down with me and discusses his experience and success in various genres, including commercials, promos, in-show narration, and movie trailers.
He talks about the importance of versatility and the ability to adapt to different genres and shares insights into the challenges and strategies for each genre, such as storytelling in promos, tailoring the voice to the network in in-show narration, and capturing the essence of the drama in movie trailers.
He also discusses the joy he finds in teaching and helping others succeed in the industry.
This is our interview with the great and kind Thom Pinto.
https://www.thompinto.com/copy-of-styles
Takeaways
Versatility is key in voice acting, allowing actors to work in different genres and adapt to various roles.
Understanding the purpose of the project, the network's brand, and the visuals is crucial in delivering effective in-show narration.
Movie trailers require capturing the essence of the drama and telling a story in a short amount of time.
Commercials demand finding the balance between being memorable and not dominating the visuals, while also representing the brand.
Teaching and helping others succeed in the industry brings great joy and satisfaction.
Chapters
00:00 Introduction and Thom Pinto's Accomplishments
05:11 Success Outside of the Promo Genre
12:31 The Art of In-Show Narration
22:20 The Work Tom Pinto Enjoys Most
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