
VO Pro: The Business of Voiceover and Voice Acting
Voiceover Business Strategies That Work
The VO Pro Podcast is the go-to show for voice actors who want to grow their voiceover business without relying on casting sites or waiting for agents to hand them work. Hosted by voice actor and business coach Paul Schmidt, this podcast delivers no-fluff, tactical advice on how to market your voiceover services, attract high-quality clients, and build a profitable VO business in a world of AI-generated voices and shifting industry standards.
You’ll learn practical voiceover marketing tips, how to master direct marketing for voice actors, build a solid client base, and use tools like email outreach, SEO, and strategic positioning to stand out. We cover how to price your work, optimize your VO website, and navigate topics like AI and voiceover with clarity and confidence.
Each week, we bring you insights and strategies from Paul, and interviews with working voice actors, coaches, casting directors, and experts who understand the business of voiceover from the inside out.
If you're a freelance voice actor looking to take control of your career and actually get booked, this is the podcast for you.
Available on Spotify, Apple Podcasts, Pandora, Audible, Amazon Music, iHeart Radio, SoundCloud, Deezer, Podcast Addict, Castbox, and RSS, and wherever you get your podcasts.
You’ll also find helpful information including my free Move Touch Inspire newsletter for voice actors at VOPro.pro.com/newsletter
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The VO Freedom Master Plan: https://vofreedommasterplan.com
Facebook Group: https://www.facebook.com/groups/vofreedom
Say Hi on Social:
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My voiceover website: https://paulschmidtvoice.com
VO Pro: The Business of Voiceover and Voice Acting
Emma O'Neill: Homeless Student, Yoga Guru, Top Voice Actor
In our chat today, Emma and I talk about her journey into voiceover, from discovering the industry to joining an agency and building her business.
She also discusses her experience of being homeless and living in different countries, which has influenced her acting. Emma emphasizes the importance of marketing services directly to clients and the limitations of pay to play platforms.
She highlights the power of social media in growing her business and building relationships.
Emma's story showcases the significance of authenticity, perseverance, and building connections in the voiceover industry.
This is our interview with Emma O'Neill.
Takeaways:
Discovering voiceover can happen unexpectedly through the encouragement of others.
Building relationships and connections is crucial for success in the voiceover industry.
Marketing services directly to clients can be more effective than relying solely on agencies.
Authenticity and being yourself on social media can help grow your voiceover business.
Chapters:
00:00 Introduction and Background
00:57 Discovering Voiceover
03:25 Joining Vox Talent Agency
04:22 Voiceover Agencies in Canada
05:50 Building Her Voiceover Business
08:08 Winning Best PSA Radio Award
10:06 Experience of Being Homeless
11:35 Living in Different Countries and Teaching Yoga
13:07 Influence of Different Cultures on Acting
19:42 Pay to Play Platforms
22:35 Approach to Social Media for Business Growth
25:51 Balancing Building Relationships and Social Media
28:41 Closing
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▶️ Watch these videos next: https://www.youtube.com/playlist?list=PLVUuUfwNTG-9nSM75_5dKCc5WYE9gqX-P
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The VO Freedom Master Plan: https://vopro.pro/vo-freedom-master-plan
The VO Pro Community: https://vopro.app
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The VO Pro Podcast: https://vopro.pro/podcast
7 Steps to Starting and Developing a Career in Voiceover: https://welcome.vopro.pro/7-steps-yt
Move Touch Inspire Newsletter for Voice Actors: https://vopro.pro/move-touch-inspire-youtube
Facebook Group: https://www.facebook.com/groups/vofreedom
The VO Pro Shop: https://vopro.pro/shop
Say Hi on Social:
https://pillar.io/paulschmidtpro
https://www.instagram.com/vopro.pro
https://www.clubhouse.com/@paulschmidtvo
https://www.linkedin.com/in/paulschmidtvo/
My voice over website: https://paulschmidtvoice.com
GVAA Rate Guide: http://vorateguide.com
Tools and People I Work with and Recommend (If you use these links to buy something I may earn a commission.):
Recommended Book List with Links: https://amzn.to/3H9sBOO
Gear I Use with Links: https://amzn.to/3