VO Pro: The Business of Voice Over and Voice Acting
Voiceover Business Strategies That Work
The VO Pro Podcast is the go-to show for voice actors who want to grow their voiceover business without relying on casting sites or waiting for agents to hand them work. Hosted by voice actor and business coach Paul Schmidt, this podcast delivers no-fluff, tactical advice on how to market your voiceover services, attract high-quality clients, and build a profitable VO business in a world of AI-generated voices and shifting industry standards.
You’ll learn practical voiceover marketing tips, how to master direct marketing for voice actors, build a solid client base, and use tools like email outreach, SEO, and strategic positioning to stand out. We cover how to price your work, optimize your VO website, and navigate topics like AI and voiceover with clarity and confidence.
Each week, we bring you insights and strategies from Paul, and interviews with working voice actors, coaches, casting directors, and experts who understand the business of voiceover from the inside out.
If you're a freelance voice actor looking to take control of your career and actually get booked, this is the podcast for you.
Available on Spotify, Apple Podcasts, Pandora, Audible, Amazon Music, iHeart Radio, SoundCloud, Deezer, Podcast Addict, Castbox, and RSS, and wherever you get your podcasts.
You’ll also find helpful information including my free Move Touch Inspire newsletter for voice actors at https://VOPro.pro/mti
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VO Pro: The Business of Voice Over and Voice Acting
From $5 a Holler to KILLING IT with AUTHENTICITY: Troy Holden
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In this conversation, we chat with voice actor, Troy Holden. We talk about Troy's background, growing up in Nashville, and the influence of transplants on the Southern accent.
Troy shares how he got into voiceover and his journey to becoming a full-time voice actor. He talks about the wrong path he initially took and how he course-corrected with the help of mentors.
We also discuss the mindset shift needed to value one's worth and the importance of training and competence in the voiceover industry.
In this conversation, Troy Holden shares his journey as a voice actor and the lessons he has learned along the way. He discusses how unexpected opportunities helped him gain confidence and improve his skills. Troy emphasizes the importance of embracing authenticity and staying true to oneself in the voice acting industry.
He also shares his experiences with navigating accents and characters, and how he has learned to make decisions on job opportunities.
Troy discusses the changing landscape of the voice acting business, including the shift from pay-to-play platforms to direct marketing. He shares his favorite types of work and the joy he finds in character work. Troy also highlights the importance of personal growth and the role of community in the voice acting industry.
Takeaways
Connecting with people in the industry can lead to valuable conversations and opportunities.
The Southern accent is evolving due to the influence of transplants in areas like Nashville.
Transitioning to full-time voiceover requires planning, preparation, and support.
Avoid the trap of accepting cheap work and undervaluing your worth as a voice actor.
Training and competence are crucial for success in the voiceover industry.
Embrace authenticity and stay true to yourself in the voice acting industry.
Focus on targeted marketing to specific industries or regions to increase direct business.
Build relationships with clients and aim for repeat business.
Find joy in the work you love, whether it's video games, commercials, or other types of projects.
Chapters:
00:00 Introduction and Background
03:08 Getting into Voiceover
08:00 Transitioning to Full-Time Voiceover
13:14 Mindset Shift: Valuing Your Worth
21:46 Shift from Pay-to-Play to Direct Marketing
26:00 Favorite Types of Work
27:49 Advice for Voice Actors
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