VO Pro: The Business of Voice Over and Voice Acting
Voiceover Business Strategies That Work
The VO Pro Podcast is the go-to show for voice actors who want to grow their voiceover business without relying on casting sites or waiting for agents to hand them work. Hosted by voice actor and business coach Paul Schmidt, this podcast delivers no-fluff, tactical advice on how to market your voiceover services, attract high-quality clients, and build a profitable VO business in a world of AI-generated voices and shifting industry standards.
You’ll learn practical voiceover marketing tips, how to master direct marketing for voice actors, build a solid client base, and use tools like email outreach, SEO, and strategic positioning to stand out. We cover how to price your work, optimize your VO website, and navigate topics like AI and voiceover with clarity and confidence.
Each week, we bring you insights and strategies from Paul, and interviews with working voice actors, coaches, casting directors, and experts who understand the business of voiceover from the inside out.
If you're a freelance voice actor looking to take control of your career and actually get booked, this is the podcast for you.
Available on Spotify, Apple Podcasts, Pandora, Audible, Amazon Music, iHeart Radio, SoundCloud, Deezer, Podcast Addict, Castbox, and RSS, and wherever you get your podcasts.
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VO Pro: The Business of Voice Over and Voice Acting
How to Set PROPER PRO Rates by KNOWING Your Worth
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Not all voice actors know how to set proper rates. Fewer still know what proper rates are. Even fewer quote them consistently.
Very few voice actors not only know and quote proper rates consistently, but they also know their worth.
Today, we’re going to delve into knowing your voice over rates, knowing and getting grounded in your worth, and the relationship between the two.
Chapters
00:00 Understanding Industry Rates
01:20 Non-Union Rates and the GVAA Rate Guide
03:32 Knowing Your Worth
04:02 The Difference Between Rate and Worth
04:31 Determining Your Worth
07:10 Factors Affecting Your Worth
09:55 Getting Grounded in Your Worth and Rates
Takeaways:
Not all voice actors know how to set proper rates, and it is important to be knowledgeable about industry rate guides.
The SAG-AFTRA Rate sheets and the GVAA rate guide provide minimum rates for union and non-union voice actors.
Being grounded in your worth as a voice actor is essential for negotiating rates and spotting bad rates.
Worth is determined by the value of the problem solved for the client, including financial, logistical, and emotional aspects.
GVAA Rate Guide: http://vorateguide.com
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