VO Pro: The Business of Voice Over and Voice Acting
Voiceover Business Strategies That Work
The VO Pro Podcast is the go-to show for voice actors who want to grow their voiceover business without relying on casting sites or waiting for agents to hand them work. Hosted by voice actor and business coach Paul Schmidt, this podcast delivers no-fluff, tactical advice on how to market your voiceover services, attract high-quality clients, and build a profitable VO business in a world of AI-generated voices and shifting industry standards.
You’ll learn practical voiceover marketing tips, how to master direct marketing for voice actors, build a solid client base, and use tools like email outreach, SEO, and strategic positioning to stand out. We cover how to price your work, optimize your VO website, and navigate topics like AI and voiceover with clarity and confidence.
Each week, we bring you insights and strategies from Paul, and interviews with working voice actors, coaches, casting directors, and experts who understand the business of voiceover from the inside out.
If you're a freelance voice actor looking to take control of your career and actually get booked, this is the podcast for you.
Available on Spotify, Apple Podcasts, Pandora, Audible, Amazon Music, iHeart Radio, SoundCloud, Deezer, Podcast Addict, Castbox, and RSS, and wherever you get your podcasts.
You’ll also find helpful information including my free Move Touch Inspire newsletter for voice actors at https://VOPro.pro/mti
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VO Pro: The Business of Voice Over and Voice Acting
What Voice Actors Can Learn from Photographers: Freelancer Series
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Voice actors and photographers have more in common as freelancers than you think, especially regarding marketing.
Jeanine McLeod, a successful children's photographer and host of the Fully Booked Photographer podcast, shares insights on marketing strategies and the mindset shift needed to succeed.
She emphasizes the importance of focusing on the business side of photography and understanding the cost of acquisition. Jeanine discusses the role of online marketing, including Facebook advertising and SEO, in attracting clients.
She also highlights the significance of earning the conversation with potential clients and nurturing relationships through effective communication. Jeanine's expertise provides valuable lessons for photographers and freelancers in other creative industries.
Takeaways:
Focus on the business side of photography, not just the art.
Utilize online marketing strategies like Facebook advertising and SEO to attract clients.
Earn the conversation with potential clients by nurturing relationships and providing value.
Understand the cost of acquisition and set rates that reflect the value of your work.
Chapters
00:00 Introduction and Background
01:26 Children's Photography and Themes
03:43 Helping Photographers Market Their Businesses
04:39 The Need to Focus on Business as a Photographer
05:34 Mindset of Photographers Getting into the Field
07:26 Learning to Market
09:50 Local Marketing
10:44 Shift to Online Marketing, Facebook Advertising
12:39 Cost of Advertising and Budgeting for Marketing
13:35 Marketing Locally vs. Worldwide
15:03 Marketing Strategies
16:27 Understanding the Cost of Acquisition
19:43 The Role of SEO in Photography Marketing
20:42 Earning the Conversation with Potential Clients
22:01 Mindset Shift: Moving Beyond Art to Business
23:49 The Importance of Marketing and Sales
26:10 Mindset Shift: Helping People through Sales
28:35 Setting Rates and Negotiation
29:30 Marketing Strategies: Affiliate Marketing
35:36 Earning the Conversation: Nurturing Relationships
38:53 Conclusion and Where to Find Jeanine's Book and Podcast
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