VO Pro: The Business of Voice Over and Voice Acting
Voiceover Business Strategies That Work
The VO Pro Podcast is the go-to show for voice actors who want to grow their voiceover business without relying on casting sites or waiting for agents to hand them work. Hosted by voice actor and business coach Paul Schmidt, this podcast delivers no-fluff, tactical advice on how to market your voiceover services, attract high-quality clients, and build a profitable VO business in a world of AI-generated voices and shifting industry standards.
You’ll learn practical voiceover marketing tips, how to master direct marketing for voice actors, build a solid client base, and use tools like email outreach, SEO, and strategic positioning to stand out. We cover how to price your work, optimize your VO website, and navigate topics like AI and voiceover with clarity and confidence.
Each week, we bring you insights and strategies from Paul, and interviews with working voice actors, coaches, casting directors, and experts who understand the business of voiceover from the inside out.
If you're a freelance voice actor looking to take control of your career and actually get booked, this is the podcast for you.
Available on Spotify, Apple Podcasts, Pandora, Audible, Amazon Music, iHeart Radio, SoundCloud, Deezer, Podcast Addict, Castbox, and RSS, and wherever you get your podcasts.
You’ll also find helpful information including my free Move Touch Inspire newsletter for voice actors at https://VOPro.pro/mti
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VO Pro: The Business of Voice Over and Voice Acting
Toby Ricketts: "It's NEVER Been Harder” To Be a Voice Actor!
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My guest today is not just a highly experienced voice actor of over 20 years. He is also the head of Gravy for the Brain Oceania and runs his own voice acting academy in New Zealand. Please welcome to the podcast, Toby Ricketts.
Toby Ricketts is a highly experienced voice actor and head of Gravy for the Brain Oceania, discusses his journey in the voice acting industry and the importance of community. He shares his experience with Gravy for the Brain and how it led to the establishment of the Voice Academy in New Zealand. Toby also highlights the challenges faced by new voice actors in 2024 and offers advice on making the leap to full-time voice acting. He emphasizes the importance of setting big hairy audacious goals and taking consistent daily steps towards achieving them.
Takeaways
Building a supportive community is crucial for voice actors.
Setting big hairy audacious goals can provide direction and focus.
Consistency and daily action are key to success in voice acting.
Diversifying income streams can provide stability and flexibility in the industry.
Chapters
00:00 Introduction and Background
02:09 Getting Involved with Gravy for the Brain
06:46 Building the Voiceover Community in Oceania
09:56 The Importance of Community in Voice Acting
17:41 Starting the Voice Academy
21:50 Challenges for New Voice Actors in 2024
25:33 Making the Leap to Full-Time Voice Acting
35:10 Setting Big Hairy Audacious Goals
38:18 Taking Daily Steps and Consistency
41:30 Future Goals and Where to Find Toby Ricketts
https://www.tobyrickettsvoiceover.com/
https://oceania.gravyforthebrain.com/
https://www.voiceacademy.co.nz/
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