VO Pro: The Business of Voice Over and Voice Acting
Voiceover Business Strategies That Work
The VO Pro Podcast is the go-to show for voice actors who want to grow their voiceover business without relying on casting sites or waiting for agents to hand them work. Hosted by voice actor and business coach Paul Schmidt, this podcast delivers no-fluff, tactical advice on how to market your voiceover services, attract high-quality clients, and build a profitable VO business in a world of AI-generated voices and shifting industry standards.
You’ll learn practical voiceover marketing tips, how to master direct marketing for voice actors, build a solid client base, and use tools like email outreach, SEO, and strategic positioning to stand out. We cover how to price your work, optimize your VO website, and navigate topics like AI and voiceover with clarity and confidence.
Each week, we bring you insights and strategies from Paul, and interviews with working voice actors, coaches, casting directors, and experts who understand the business of voiceover from the inside out.
If you're a freelance voice actor looking to take control of your career and actually get booked, this is the podcast for you.
Available on Spotify, Apple Podcasts, Pandora, Audible, Amazon Music, iHeart Radio, SoundCloud, Deezer, Podcast Addict, Castbox, and RSS, and wherever you get your podcasts.
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VO Pro: The Business of Voice Over and Voice Acting
3 HARD FACTS for Freelancers & Voice Actors - Straight Truth
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If I asked 100 voice actors to tell me what they do for a living, how many do you think would use the word freelance? Probably zero. The truth is, if you’re a voice actor, you are a freelancer.
What does that mean? First, it means you are not an employee. It means working for different companies at different times rather than being permanently employed by one company. It means you’re self-employed.
That means you are solely responsible for all the functions of any company. Production, logistics and project management, accounting, payroll, and taxes, HR, creative, and most importantly sales and marketing.
We get so in the weeds of doing our voice actory things that we forget that we are in fact freelancers first, and that many of the issues, obstacles, and adversities we deal with are not unique to voiceover. Graphic designers, copywriters, illustrators, website designers, content writers, video producers, social media managers, animators, and user interface designers all deal with muck of the same day-to-day stuff as we do.
In fact, voice actor is not even in top 10 most common forms of creative freelance work. We are part of a massive freelance community, and most of the time, we don’t even realize it. According to Upwork in 2023, the number of American professionals freelancing increased to 64 million, or 38% of the U.S workforce, an increase of 4 million from 2022. Gen Z actually prefers freelance work. 53% of Gen Z freelances, not as a side hustle, but as a long-term career choice.
Freelancing is exploding and we as voice actors are part of the freelance community.
Today, I’m going to give you 3 hard freelancing facts that absolutely apply to voice over.
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