VO Pro: The Business of Voice Over and Voice Acting
Voiceover Business Strategies That Work
The VO Pro Podcast is the go-to show for voice actors who want to grow their voiceover business without relying on casting sites or waiting for agents to hand them work. Hosted by voice actor and business coach Paul Schmidt, this podcast delivers no-fluff, tactical advice on how to market your voiceover services, attract high-quality clients, and build a profitable VO business in a world of AI-generated voices and shifting industry standards.
You’ll learn practical voiceover marketing tips, how to master direct marketing for voice actors, build a solid client base, and use tools like email outreach, SEO, and strategic positioning to stand out. We cover how to price your work, optimize your VO website, and navigate topics like AI and voiceover with clarity and confidence.
Each week, we bring you insights and strategies from Paul, and interviews with working voice actors, coaches, casting directors, and experts who understand the business of voiceover from the inside out.
If you're a freelance voice actor looking to take control of your career and actually get booked, this is the podcast for you.
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VO Pro: The Business of Voice Over and Voice Acting
An Open Letter to Voices' New CEO: 7 Ways to Make Up with VOs
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It’s November and as we stare down the barrel of the Holiday Season, it's clear that 2023 has held more change and transition for the VO business than any of us knew at the start of the year.
We’ve also seen some change and transition in the PSP platforms, especially at the largest of the VO-specific platforms, Voices, as they replaced Founder David Ciccarelli as CEO with interim CEO Jay O’Connor in October.
So today as we start wrapping our heads around 2024, I think there’s an opportunity here to begin to repair a fraught relationship between the platform and the voice over community, and so I thought I’d write an open letter to Voices and Interim CEO, Jay O’Connor.
I believe that Voices can run a healthy, profitable business, provide significant value for shareholders, and have an ethical, collaborative relationship with the voice actors who provide the services upon which Voices is built.
Here are a few steps Voices can take to start to repair our relationship and show some good will toward the voice-acting community.
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