VO Pro: The Business of Voice Over and Voice Acting
Voiceover Business Strategies That Work
The VO Pro Podcast is the go-to show for voice actors who want to grow their voiceover business without relying on casting sites or waiting for agents to hand them work. Hosted by voice actor and business coach Paul Schmidt, this podcast delivers no-fluff, tactical advice on how to market your voiceover services, attract high-quality clients, and build a profitable VO business in a world of AI-generated voices and shifting industry standards.
You’ll learn practical voiceover marketing tips, how to master direct marketing for voice actors, build a solid client base, and use tools like email outreach, SEO, and strategic positioning to stand out. We cover how to price your work, optimize your VO website, and navigate topics like AI and voiceover with clarity and confidence.
Each week, we bring you insights and strategies from Paul, and interviews with working voice actors, coaches, casting directors, and experts who understand the business of voiceover from the inside out.
If you're a freelance voice actor looking to take control of your career and actually get booked, this is the podcast for you.
Available on Spotify, Apple Podcasts, Pandora, Audible, Amazon Music, iHeart Radio, SoundCloud, Deezer, Podcast Addict, Castbox, and RSS, and wherever you get your podcasts.
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VO Pro: The Business of Voice Over and Voice Acting
A Voice Over MASS EXODUS? Will 80% of Voice Actors Be OUT?
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Music Radio Creative’s Izabela Russell recently said on their channel that she sees a mass exodus happening in the voice over industry.
And while Izabela’s take is stark, and blunt, it’s not new. Do I agree with her? Yes.
And no. I’ll get to that.
I agree, and I’ve said this for years, that AI will obliterate the bottom end of the industry where price is and always has been the primary driver. And I think that’s a good thing because for those of us who have taken the time and effort to get the training, build our businesses, and command pro rates, AI will take clients who don’t care about quality in the first place off the table. It will give them a better solution to their problem, and it will eliminate or at least minimize the garbage work out there for human voice actors.
And for those who haven’t taken that time and effort, I do think there is a reckoning coming.
So, what do we do? As voice actors? Push is in fact coming to shove, so what do we do when the robots can do what most voice actors can do?
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