VO Pro: The Business of Voice Over and Voice Acting
Voiceover Business Strategies That Work
The VO Pro Podcast is the go-to show for voice actors who want to grow their voiceover business without relying on casting sites or waiting for agents to hand them work. Hosted by voice actor and business coach Paul Schmidt, this podcast delivers no-fluff, tactical advice on how to market your voiceover services, attract high-quality clients, and build a profitable VO business in a world of AI-generated voices and shifting industry standards.
You’ll learn practical voiceover marketing tips, how to master direct marketing for voice actors, build a solid client base, and use tools like email outreach, SEO, and strategic positioning to stand out. We cover how to price your work, optimize your VO website, and navigate topics like AI and voiceover with clarity and confidence.
Each week, we bring you insights and strategies from Paul, and interviews with working voice actors, coaches, casting directors, and experts who understand the business of voiceover from the inside out.
If you're a freelance voice actor looking to take control of your career and actually get booked, this is the podcast for you.
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VO Pro: The Business of Voice Over and Voice Acting
Is Voice Over Work DRYING UP?!? The 6 BIG CAUSES
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As I touched on in my last video, 2023 has been a slow year for voiceover. In fact, this might be the first year in the 21st century that we can honestly say that voiceover work has not… available work… has not grown year over year.
There's no hard data that I know of in the voiceover industry that shows the exact amount of available work. But I talked to a lot of people in this business and pretty much everybody agrees it's been a down year.
This has also been the year that A.I. has exploded onto the scene.
This time last year, absolutely no one had heard of ChatGPT. That's because it didn't exist until November 30th of 2022, and by February 2023, ChatGPT was a household name.
Terms like generative AI were barely on our radar a year ago and they're now part of our everyday lexicon. A year ago, A.I. Voices was a term and a concept we all knew and were aware of and knew was coming. But nobody had any idea what that was going to mean for 2023.
Now, that said, if we agree that voiceover is in a bear market then that begs the question: why?
There are six main reasons VO is slow right now and I'm going to break them down for you today.
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