VO Pro: The Business of Voice Over and Voice Acting
Voiceover Business Strategies That Work
The VO Pro Podcast is the go-to show for voice actors who want to grow their voiceover business without relying on casting sites or waiting for agents to hand them work. Hosted by voice actor and business coach Paul Schmidt, this podcast delivers no-fluff, tactical advice on how to market your voiceover services, attract high-quality clients, and build a profitable VO business in a world of AI-generated voices and shifting industry standards.
You’ll learn practical voiceover marketing tips, how to master direct marketing for voice actors, build a solid client base, and use tools like email outreach, SEO, and strategic positioning to stand out. We cover how to price your work, optimize your VO website, and navigate topics like AI and voiceover with clarity and confidence.
Each week, we bring you insights and strategies from Paul, and interviews with working voice actors, coaches, casting directors, and experts who understand the business of voiceover from the inside out.
If you're a freelance voice actor looking to take control of your career and actually get booked, this is the podcast for you.
Available on Spotify, Apple Podcasts, Pandora, Audible, Amazon Music, iHeart Radio, SoundCloud, Deezer, Podcast Addict, Castbox, and RSS, and wherever you get your podcasts.
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VO Pro: The Business of Voice Over and Voice Acting
The 7 REAL Reasons You’re Not Booking VO Jobs
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Actors, in general, are notoriously bad business people. And statistically, we’re bad a booking work. Even elite voice actors will book 5-10 jobs out of every 100 they audition for. Chances are you’re booking way less than that and today I’m going to teach you why.
First, there are some overarching truths about voice actors:
1. We are historically, willfully passive.
According to the State of VO Survey, conducted by NAVA, the National Association of Voice Actors, about 75% of us report reaching out to market our services less than 3 times a day. Think of literally any other business in the world and imagine what would happen if that business marketed to 2 or less people a day. They wouldn’t be in business. So, what about voice actors? The same number, 75% report making less than $40,000 a year. Can you live off that? Can your family?
2. There are way more voice actors now than ever in history.
This was true before COVID, and a saturated market became drenched during the pandemic. This is the basic problem confronting the pay-to-plays – how to fairly distribute a relatively small number of auditions to thousands, sometimes hundreds of thousands of voice actors.
You can’t control the number of voice actors and the saturation of the market. But what you can absolutely control is how you go about finding business in a sea of talent.
So today, I’m going to break down the 7 REAL reasons you’re not booking more voice over jobs.
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