VO Pro: The Business of Voice Over and Voice Acting
Voiceover Business Strategies That Work
The VO Pro Podcast is the go-to show for voice actors who want to grow their voiceover business without relying on casting sites or waiting for agents to hand them work. Hosted by voice actor and business coach Paul Schmidt, this podcast delivers no-fluff, tactical advice on how to market your voiceover services, attract high-quality clients, and build a profitable VO business in a world of AI-generated voices and shifting industry standards.
You’ll learn practical voiceover marketing tips, how to master direct marketing for voice actors, build a solid client base, and use tools like email outreach, SEO, and strategic positioning to stand out. We cover how to price your work, optimize your VO website, and navigate topics like AI and voiceover with clarity and confidence.
Each week, we bring you insights and strategies from Paul, and interviews with working voice actors, coaches, casting directors, and experts who understand the business of voiceover from the inside out.
If you're a freelance voice actor looking to take control of your career and actually get booked, this is the podcast for you.
Available on Spotify, Apple Podcasts, Pandora, Audible, Amazon Music, iHeart Radio, SoundCloud, Deezer, Podcast Addict, Castbox, and RSS, and wherever you get your podcasts.
You’ll also find helpful information including my free Move Touch Inspire newsletter for voice actors at https://VOPro.pro/mti
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VO Pro: The Business of Voice Over and Voice Acting
Surviving in VO – Growing Relationships & Income Streams
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Over the next five years, one in four jobs is expected to undergo significant changes due to AI, digitization, green energy, and supply chain modifications. While AI may not pose an immediate threat, slow economic growth, supply shortages, and inflation are currently more concerning for job stability.
The future of earning income is uncertain, with a shift towards freelancing and self-employment, reflecting the growing $1.5 trillion global freelance market. Variable income is becoming the norm, especially for voice actors who need to adapt to changing genres affected by AI.
Genres like fiction audiobooks, commercials, audio dramas, imaging, promo, documentary, and in-show narration rely on human acting skills and are less likely to be impacted. On the other hand, telephony, audio description, non-fiction audiobooks, compliance-driven training, back titles, encyclopedic, and data-driven content face potential decimation by AI and voice cloning.
This technological shift also means the gap between established and new voice talent will widen, as AI takes over lower-level tasks previously handled by beginners. To stay in the game, aspiring voice actors should consider additional income streams and offer adjacent services, such as copywriting, proofreading, audio production, video editing, or photography. Developing digital products can also provide unlimited inventory for sale.
Those freelancing alongside full-time employment should explore smart automation, AI, and current tools to optimize time and scale their side business. Building direct client relationships becomes crucial for voice actors to reduce dependence on casting sites and maximize profits. It's essential to adapt to the changing landscape, where the days of steady paychecks, employer loyalty, and pensions are diminishing.
However, taking control of one's business, time, and income can be immensely rewarding, offering lifestyle flexibility and the freedom to choose preferred projects and work with like-minded individuals.
The Infinite Game, by Simon Sinek: https://amzn.to/3BcmKVt
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Facebook Group: https://www.facebook.com/groups/vofreedom
The Paul Schmidt Pro Podcast: https://paulschmidtpro.com/the-pro-podcast
7 Steps to Staring and Developing a Career in Voiceover: https://members.paulschmidtpro.com/7-steps-yt
Why I Don't Worry About Fiverr Anymore: https://globalvoiceacademy.com/why-i-dont-worry-about-fiverr-anymore/
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