VO Pro: The Business of Voice Over and Voice Acting
Voiceover Business Strategies That Work
The VO Pro Podcast is the go-to show for voice actors who want to grow their voiceover business without relying on casting sites or waiting for agents to hand them work. Hosted by voice actor and business coach Paul Schmidt, this podcast delivers no-fluff, tactical advice on how to market your voiceover services, attract high-quality clients, and build a profitable VO business in a world of AI-generated voices and shifting industry standards.
You’ll learn practical voiceover marketing tips, how to master direct marketing for voice actors, build a solid client base, and use tools like email outreach, SEO, and strategic positioning to stand out. We cover how to price your work, optimize your VO website, and navigate topics like AI and voiceover with clarity and confidence.
Each week, we bring you insights and strategies from Paul, and interviews with working voice actors, coaches, casting directors, and experts who understand the business of voiceover from the inside out.
If you're a freelance voice actor looking to take control of your career and actually get booked, this is the podcast for you.
Available on Spotify, Apple Podcasts, Pandora, Audible, Amazon Music, iHeart Radio, SoundCloud, Deezer, Podcast Addict, Castbox, and RSS, and wherever you get your podcasts.
You’ll also find helpful information including my free Move Touch Inspire newsletter for voice actors at https://VOPro.pro/mti
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VO Pro: The Business of Voice Over and Voice Acting
How To Drive AMAZING Voice Over Client Experiences
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How do you provide an exceptional customer experience? So good that it drives loyalty among your customers and generates repeat business? It all starts with understanding and identifying customer needs. Today, we’re going to talk about understanding customer needs at each level of Maslow’s Hierarchy of Needs, and how it applies to the business of voice over.
Voice over is, at its best, a business of service. It's not just providing a service as opposed to a product, although the product is crucial. What I mean is, voiceover is a business of service to others.
When we’re doing our jobs right, we are solving a real, tangible problem for people. We’re doing something for them that they cannot do for themselves. We’re helping them in a very real way.
If clients could solve the problem themselves, they would. But they can’t. Because they’re not trained professionals who do what we can do.
One way of understanding the service we provide it to look at it through the lens of Maslow's Hierarchy of Needs.
Chapters:
0:00 – 0:29 Driving Amazing Customer Experiences
0:29 – 2:00 VO Is a Business of Service to Others
2:00 – 4:04 Maslow’s Hierarchy of Needs
4:04 – 5:06 1. Physiological Needs
5:06 – 6:30 2. Safety Needs
6:30 – 8:33 3. Belongingness and Love
8:33 – 9:33 4. Esteem Needs
9:33 – 10:19 5. Self-Actualization
10:19 – 11:02 Links, Thanks, and Close
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▶️ Watch this video next: https://youtu.be/Jf-1qe6jyh8
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My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter
The Paul Schmidt Pro Podcast: https://paulschmidtpro.com/the-pro-po...
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Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):
For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro
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Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/
