VO Pro: The Business of Voice Over and Voice Acting
Voiceover Business Strategies That Work
The VO Pro Podcast is the go-to show for voice actors who want to grow their voiceover business without relying on casting sites or waiting for agents to hand them work. Hosted by voice actor and business coach Paul Schmidt, this podcast delivers no-fluff, tactical advice on how to market your voiceover services, attract high-quality clients, and build a profitable VO business in a world of AI-generated voices and shifting industry standards.
You’ll learn practical voiceover marketing tips, how to master direct marketing for voice actors, build a solid client base, and use tools like email outreach, SEO, and strategic positioning to stand out. We cover how to price your work, optimize your VO website, and navigate topics like AI and voiceover with clarity and confidence.
Each week, we bring you insights and strategies from Paul, and interviews with working voice actors, coaches, casting directors, and experts who understand the business of voiceover from the inside out.
If you're a freelance voice actor looking to take control of your career and actually get booked, this is the podcast for you.
Available on Spotify, Apple Podcasts, Pandora, Audible, Amazon Music, iHeart Radio, SoundCloud, Deezer, Podcast Addict, Castbox, and RSS, and wherever you get your podcasts.
You’ll also find helpful information including my free Move Touch Inspire newsletter for voice actors at https://VOPro.pro/mti
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Facebook Group: https://www.facebook.com/groups/vofreedom
VO Pro: The Business of Voice Over and Voice Acting
Using Online Casting Sites SMARTLY: 3 Scenarios
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I am staunchly against relying on voiceover casting websites as a long-term strategy for growing your business. Note, I said relying on. If the lion’s share of your business is coming from the casting websites, you’re likely not developing your own relationships and you’re leaving your business and yourself vulnerable.
But I do believe that there are certain times and circumstances where websites for voice over work can be used strategically.
In this video, I’m going to lay out three scenarios - when and how to use the casting websites, and which ones, to your advantage.
Chapters:
0:00 - 2:18 Welcome to Using Online Casting Sites SMARTLY
2:18 - 4:56 Scenario Number 1
4:56 - 7:24 Scenario Number 2
7:24 - 9:04 Scenario Number 3
9:04 - 10:02 VO Freedom Master Plan and MTI Newsletter
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SUBSCRIBE ON YOUTUBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1
The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan
My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter
Say Hi on Social:
https://pillar.io/paulschmidtpro
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My voice over website: https://paulschmidtvoice.com
GVAA Rate Guide: http://vorateguide.com
Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):
For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro
Way Better than Linktree: https://pillar.io/referral/paulschmidtpro
Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/
