VO Pro: The Business of Voice Over and Voice Acting
Voiceover Business Strategies That Work
The VO Pro Podcast is the go-to show for voice actors who want to grow their voiceover business without relying on casting sites or waiting for agents to hand them work. Hosted by voice actor and business coach Paul Schmidt, this podcast delivers no-fluff, tactical advice on how to market your voiceover services, attract high-quality clients, and build a profitable VO business in a world of AI-generated voices and shifting industry standards.
You’ll learn practical voiceover marketing tips, how to master direct marketing for voice actors, build a solid client base, and use tools like email outreach, SEO, and strategic positioning to stand out. We cover how to price your work, optimize your VO website, and navigate topics like AI and voiceover with clarity and confidence.
Each week, we bring you insights and strategies from Paul, and interviews with working voice actors, coaches, casting directors, and experts who understand the business of voiceover from the inside out.
If you're a freelance voice actor looking to take control of your career and actually get booked, this is the podcast for you.
Available on Spotify, Apple Podcasts, Pandora, Audible, Amazon Music, iHeart Radio, SoundCloud, Deezer, Podcast Addict, Castbox, and RSS, and wherever you get your podcasts.
You’ll also find helpful information including my free Move Touch Inspire newsletter for voice actors at https://VOPro.pro/mti
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The Pro Blog: https://vopro.pro/blog
The VO Freedom Master Plan: https://vofreedommasterplan.com
Facebook Group: https://www.facebook.com/groups/vofreedom
VO Pro: The Business of Voice Over and Voice Acting
A Voice Over Marketing Plan Is CRITICAL to Your Voiceover Business
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
It’s a cold hard fact: A Voice Over Marketing Plan Is Critical to Your Voiceover Business. Marketing for voice actors is a fraught subject. And most voice actors don’t have a voice over marketing strategy, email marketing strategy, or even any faint direction in their voice over email marketing.
Most voice over artists are petrified at worst or nauseated at best when it comes to marketing for voice actors. Today, we’re going to get you over that fear. Buckle up, Buttercup.
Chapters:
0:00 – 0:31 Introduction
0:31 - 1:34 We’re Losing Good People
1:34 – 2:18 But Why? Let’s Find Out
2:18 – 2:33 The Big Obstacle – Marketing
2:33 – 3:46 What Voice Actors Told Me
3:46 – 4:40 What We Fear Most
4:40 – 5:47 No Marketing Skills
5:47 – 7:02 Fixed vs. Growth Mindset
7:02 – 7:48 Marketing Plan Help
7:38 – 8:15 Thanks and Wrap Up
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SUBSCRIBE ON YOUTUBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1
The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan
My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/newsletter
Say Hi on Social:
https://pillar.io/paulschmidtpro
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https://www.linkedin.com/in/paulschmidtvo/
My voice over website: https://paulschmidtvoice.com
GVAA Rate Guide: http://vorateguide.com
Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):
For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro
Way Better than Linktree: https://pillar.io/referral/paulschmidtpro
Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/
