VO Pro: The Business of Voice Over and Voice Acting
Voiceover Business Strategies That Work
The VO Pro Podcast is the go-to show for voice actors who want to grow their voiceover business without relying on casting sites or waiting for agents to hand them work. Hosted by voice actor and business coach Paul Schmidt, this podcast delivers no-fluff, tactical advice on how to market your voiceover services, attract high-quality clients, and build a profitable VO business in a world of AI-generated voices and shifting industry standards.
You’ll learn practical voiceover marketing tips, how to master direct marketing for voice actors, build a solid client base, and use tools like email outreach, SEO, and strategic positioning to stand out. We cover how to price your work, optimize your VO website, and navigate topics like AI and voiceover with clarity and confidence.
Each week, we bring you insights and strategies from Paul, and interviews with working voice actors, coaches, casting directors, and experts who understand the business of voiceover from the inside out.
If you're a freelance voice actor looking to take control of your career and actually get booked, this is the podcast for you.
Available on Spotify, Apple Podcasts, Pandora, Audible, Amazon Music, iHeart Radio, SoundCloud, Deezer, Podcast Addict, Castbox, and RSS, and wherever you get your podcasts.
You’ll also find helpful information including my free Move Touch Inspire newsletter for voice actors at https://VOPro.pro/mti
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VO Pro: The Business of Voice Over and Voice Acting
WHY Negotiate Voice Over Rates? The Answer Will STUN You
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When it comes to voice over rates, one of the biggest questions is, "why negotiate rates"? Negotiating voice over rates is tricky because most new voice actors don't know how to negotiate proper voiceover rates.
The first question is, why is it so hard for voice actors to set proper pricing, and I think there are two reasons for this.
Chapters:
0:00 – 0:34 Welcome to WHY Negotiate Voice Over Rates
0:34 - 1:50 Why Is It So Difficult to Set Proper Rates?
1:50 - 2:51 Why Standard Rates Are So Important
2:51 - 3:34 Standard Rates = Confidence
3:34 - 5:01 Why Negotiate? Why Not?
5:01 - 5:27 Handling Price-Driven Prospects
5:27 - 5:44 When It Makes Sense To Negotiate
5:44 - 6:15 Don't Work on a "Promise"
6:15 - 6:50 Should I Give Discounts to Charities?
6:50 - 7:11 The WORST Reason To Discount Pricing
7:11 - 7:43 Where to Learn More About Rates and Negotiation
7:43 - 8:02 Outro and Thank You!
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Paul Strikwerda's Blog: https://www.nethervoice.com/nethervoice/
Free: 7 Steps To Starting and Developing a Career in Voiceover: https://paulschmidtpro.com/7-steps-signup
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GVAA Rate Guide: http://vorateguide.com
Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):
For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro
Way Better than Linktree: https://pillar.io/referral/paulschmidtpro
Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/
