VO Pro: The Business of Voice Over and Voice Acting
Voiceover Business Strategies That Work
The VO Pro Podcast is the go-to show for voice actors who want to grow their voiceover business without relying on casting sites or waiting for agents to hand them work. Hosted by voice actor and business coach Paul Schmidt, this podcast delivers no-fluff, tactical advice on how to market your voiceover services, attract high-quality clients, and build a profitable VO business in a world of AI-generated voices and shifting industry standards.
You’ll learn practical voiceover marketing tips, how to master direct marketing for voice actors, build a solid client base, and use tools like email outreach, SEO, and strategic positioning to stand out. We cover how to price your work, optimize your VO website, and navigate topics like AI and voiceover with clarity and confidence.
Each week, we bring you insights and strategies from Paul, and interviews with working voice actors, coaches, casting directors, and experts who understand the business of voiceover from the inside out.
If you're a freelance voice actor looking to take control of your career and actually get booked, this is the podcast for you.
Available on Spotify, Apple Podcasts, Pandora, Audible, Amazon Music, iHeart Radio, SoundCloud, Deezer, Podcast Addict, Castbox, and RSS, and wherever you get your podcasts.
You’ll also find helpful information including my free Move Touch Inspire newsletter for voice actors at https://VOPro.pro/mti
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VO Pro: The Business of Voice Over and Voice Acting
How NOT To Use Linkedin To Find Voice Over Work
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Welcome to How NOT To Use Linkedin To Find Voice Over Work. When it comes to LinkedIn for voice artists, how not to use LinkedIn is important. These are the best LinkedIn tips for voice over when it comes to how to find voice acting clients.
Now you've got a robust list of targeted leads.
Congratulations! Great job. And, yes, you do have to reach out to them. And this is where most voice actors will take the next seemingly logical step and reach out to those folks with a connection request manually and painstakingly, one by one, on LinkedIn. That's where you're doing it wrong. You could reach out to connect with leads on LinkedIn.
And yes, there is some usefulness in that. But not everyone is active on LinkedIn. At the time of this video, LinkedIn user statistics show 722 million active users, but only 310 million, or about 43% use the platform even on a monthly basis. And only 40% of those, about 124 million people worldwide use the platform on a daily basis.
Only about one in six people on average are active daily LinkedIn users. And finally, you can only request up to 100 connections per week. Up until 2021, it was 100 per day, now it's 100 per week. So while connecting on LinkedIn does provide a touchpoint, it's not a timely and reliable way to consistently get in front of likely decision-makers who will hire voice actors.
And when it comes to getting in front of your prospects, consistency is key.
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Hunter.io: https://hunter.io
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Tools and People I Work with and Recommend (If you use these links to buy something we may earn a commission.):
For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro
Way Better than Linktree: https://pillar.io/referral/paulschmidtpro
Video editing and color correction by my dear friend, Humberto Franco - https://humbertofranco.com/
