VO Pro: The Business of Voiceover and Voice Acting
Voiceover Business Strategies That Work
The VO Pro Podcast is the go-to show for voice actors who want to grow their voiceover business without relying on casting sites or waiting for agents to hand them work. Hosted by voice actor and business coach Paul Schmidt, this podcast delivers no-fluff, tactical advice on how to market your voiceover services, attract high-quality clients, and build a profitable VO business in a world of AI-generated voices and shifting industry standards.
You’ll learn practical voiceover marketing tips, how to master direct marketing for voice actors, build a solid client base, and use tools like email outreach, SEO, and strategic positioning to stand out. We cover how to price your work, optimize your VO website, and navigate topics like AI and voiceover with clarity and confidence.
Each week, we bring you insights and strategies from Paul, and interviews with working voice actors, coaches, casting directors, and experts who understand the business of voiceover from the inside out.
If you're a freelance voice actor looking to take control of your career and actually get booked, this is the podcast for you.
Available on Spotify, Apple Podcasts, Pandora, Audible, Amazon Music, iHeart Radio, SoundCloud, Deezer, Podcast Addict, Castbox, and RSS, and wherever you get your podcasts.
You’ll also find helpful information including my free Move Touch Inspire newsletter for voice actors at VOPro.pro.com/newsletter
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Say Hi on Social:
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My voiceover website: https://paulschmidtvoice.com
VO Pro: The Business of Voiceover and Voice Acting
This Simple Strategy ATTRACTS VO Clients
Want more VO clients in addition to cold emails? Learn how to create a lead magnet that builds trust, grows your email list, and positions you as the go-to voice actor in your niche.
In this video, I’ll show you how to create a simple, high-converting voiceover lead magnet from scratch. We’ll cover how to choose the right client, what format works best, how to deliver it, and how to actually get people to download it.
Stop making freebies for other voice actors. Start creating resources your clients actually want.
✅ Free Download: The Lead Magnet Launch Checklist
Get the one-page step-by-step guide to plan, create, and promote your first VO lead magnet.
👉 https://welcome.vopro.pro/lead-magnet-checklist
📕 Want crystal clarity on who hires voice actors? https://training.vopro.pro/big-book-flashsale/
📑 Create beautiful resources and lead magnets like mine in minutes: https://vopro.pro/typeset
👍 Like this video if it was helpful
💬 Drop your questions or lead magnet ideas in the comments
📩 Subscribe for more VO business and marketing strategies every week
Links: (When possible, I use affiliate links and may earn a commission. See disclosure below.)
▶️ Subscribe: https://vopro.pro/youtube
🆓 Free Voice Actor Resources: https://vopro.pro/freesources
📈 Work with Me: https://vopro.pro/workwithme
🎧 The VO Pro Podcast: https://vopro.pro/podcast
🪜 7 Steps to Starting and Developing a Career in Voiceover: https://vopro.pro/7steps
📭 Move Touch Inspire Newsletter for Voice Actors: https://vopro.pro/mti
🖥️ Facebook: https://vopro.pro/facebook
🛒 The VO Pro Shop: https://vopro.pro/shop
🎙️ My voice over website: https://paulschmidtvoice.com
Tools and Tech:
📑 Create beautiful resources and lead magnets like mine in minutes: https://vopro.pro/typeset
📘 Recommended Book List with Links: https://vopro.pro/booklist
⚙️ I Use with Links: https://vopro.pro/gearlist
🎯 Lead generation and targeting: Apollo.io: https://vopro.pro/apollo
🌳 Way Better than Linktree: https://vopro.pro/pillar
Disclosure: Affiliate marketing is an great way to generate revenue as a content creator. Some links in my video descriptions are affiliate links and I may earn a commission should you make a purchase after clicking them. I only link to items I recommend. As an Amazon Associate I earn from qualifying purchases.
About (Paul) Schmidt:
Paul Schmidt is a successful voice actor, community builder, and voiceover business coach.
He's also the creator of the VO Freedom Master Plan, a voiceover marketing program designed to generate consistent opportunities for voice actors to book work, and the VO Pro Community, a private, professional, global community created to meet the needs of voice actors and audiobook narrators who want to take their careers to the next level.
Paul has been a voice actor for over 25 years and full-time for t
