Alright, let's talk demos. If you think that just uploading your killer demos, if you think that's going to attract clients and level up your career, you better think again. Most voice actors, and therefore most part-time voice actors, shoot themselves in the foot because they don't leverage the single most powerful marketing tool you have at your disposal, which is a genre-specific demo landing page. Without that, you're invisible to the clients that matter. Yeah, all your pro demos should be at the top of your homepage, but that's just for starters. And I know because I've been there. I was squeaking by for 20 years, part-time, juggling gigs, hoping for a break, and then I discovered a hack. A landing page that doesn't just showcase my voice but speaks directly to the clients I'm trying to attract. And that shift changes everything. Suddenly I wasn't just auditioning, I was getting calls, I was getting emails. I went full-time within a year. In this video, I'm going to teach you exactly how to build a genre-specific VO demo landing page that converts browsers into buyers and is tailored to your genre and your ideal clients. This is a strategic, SEO-smart, client-focused blueprint that will help you attract the clients that you want to attract and maybe even make that leap from part-time to full-time. Let's make no mistake, your voiceover demo is essential, but it's only one piece of the puzzle. If you're just uploading your demos to a pay-to-play profile or a social media profile, you're missing an opportunity to use the most powerful tool that attracts prospects and turns them into actual buyers. Think about it, clients don't want to just hear your voice, they want to understand that you get them and you understand their business and their challenges and pain points and opportunities. They want to feel confident that the fit is good even before they even reach out. So what's a demo landing page? It is a genre specific page that not only showcases your demo, but does so in a way that maximizes engagement and converts prospects into buyers. It's not just an audio or video player with a few lines of text. It's a sales page that directly speaks to your target client's pain points and their desires. It highlights your expertise in the genre and your unique experience. It uses strong calls to action, CTAs to drive bookings or meetings. And it's optimized for the search engines so that people who are not yet aware of you can find you on Google. Look, we've got a multitude of genres in our business, right? Commercial, corporate, e-learning, audiobook, political. automotive, video games, animation, in-show narration, documentary, and every one of those genres has multiple and distinct client-buyer profiles and each one of them has unique needs and expectations. One demo reel on a page that tries to appeal to all of those people is going to appeal to none of them. Instead, your landing page, your demo have to target specific buyers. That's what's going to increase your chance of conversion. It shows clients you get them and you know exactly what they need. So before you build that landing page, you have to understand just who in the hell you're talking to. And that's where a lot of voice actors stumble. And they end up creating a page for themselves and not for their clients. Now the best tool to nail down your client avatars is the big book of VO client avatars, where we break down 87 specific buyer types across 15 voiceover genres, including their... motivations, their challenges, what they look for in a voice actor. For example, a corporate narration client might be looking for professionalism, uh trustworthiness, and uh clarity. But an animation client might want versatility and character range and lots of energy. Knowing the differences between your buyers will allow your message to resonate really deeply. So, short of having something like the big book of VO client avatars, you're gonna have to write down Your ideal client. What industry are they in? What's their role? How big is the company? What problems did they face that you can solve? What do they get out of? What benefits do they get from hiring a voice actor? How do they communicate? How do they make decisions? The more detail in which you can define your ideal client, the better, more effective your messaging will be on that landing page. The clarity of that client profile will guide every word that you put down on that page. Look, your headline on that page is going to be the first thing your visitors see. So it's got to grab their attention and it's got to promise a clear benefit. What's in it for them? Some examples. The voice that sells your brand. Professional commercial VO for industry. Engage and educate your audience with expert e-learning narration. Bring your characters to life with award-winning animation voiceover. Include an introduction which shows your expertise in the genre and your experience. but more importantly, that addresses your client's needs. Keep the language simple, keep it focused on the client and not on you, and make sure that you include relevant, low competition, high volume keywords. That's what's gonna drive discovery via search, via Google. Again, make sure you keep it genre specific and concise. Don't overwhelm your visitors with a generic voiceover demo that includes multiple genres and shows this and that and the other thing. If you try to appeal to everybody, you're going to appeal to nobody. Typically most genres are going to be 60 to 90 seconds. Audiobooks can be five minutes or more. Let's talk about labels. First, the client-facing label on the landing page. You want to make sure that your labels are clear and concise like commercials, corporate narration, e-learning. That helps the clients quickly find what is relevant to them. Make sure upon penalty of death, that your demos are not only downloadable, that's number one, but secondly, that those downloaded file names include your name and the genre that you're working in. For example, paulschmidt underscore commercial demo dot mb3. Make sure the demo loads quickly and is playable on all devices. If you use a video version of your demo, make sure it's hosted on a platform that's optimized for speed and connection. This is easy, just put it on YouTube or Vimeo and embed it in your landing page. Step 4. Persuasive, client-focused copy on that landing page. Your copy should highlight your unique selling proposition, your USP. In other words, what makes you different and better than everybody else. It should address the client's pain points and how you solve them. If you have social proof or testimonials, include those, again, genre specific. And when possible, make sure you break things up into short sentences, small paragraphs, and most importantly, bullet points. In other words, make sure it's easy to read. Step five, and this speaks to conversion, a strong call to action or multiple strong calls to action. The whole point of your landing page is to guide your visitors toward that next step. Now, that could be booking a session, that could be getting a free quote, that could be scheduling a call to chat about a project. What's a strong call to action? Book a free consultation today. Get a custom quote. Listen to more samples and contact me. Step 6, you're not just optimizing for the human buyer, but you're also optimizing for SEO so that people who don't know about you can find you on the internet. How do you do that? You incorporate keywords like male commercial voiceover or female animation voice actor into your title, into your headings, into your body copy, into the meta description without stuffing it full of keywords. How do you find the right ones? Use tools like Google Keyword Planner or Ahrefs, I'll put the links in the description, to find high volume, low competition keywords that are relevant to that buyer in that genre. Once you've done that, you've got to optimize for speed. Google rewards pages that load quickly and easily. Use tools like Google Page Speed Insights to optimize your page for speed. And lastly, don't let it sit there. Promote your page, the URL of that page, in your social media. In LinkedIn groups where your buyers are. In Reddit groups where your buyers are. And yes, in your email. If you're emailing a medical video producer, don't send them the generic link to your homepage. Send them to the page that demonstrates your expertise in medical narration. The landing page itself, is just part of that marketing ecosystem. You can combine it with targeted messaging and direct outreach email. You can use tools like VO Client Connect to help you write those. You can use it in social media marketing focused on that specific genre. If you're live networking, let's say at a video production conference, and you meet somebody that specializes in a particular genre, you can send them a genre-specific landing page. Once you've got that client avatar, that buyer figured out, and you've tailored messaging to them, you can use it across all your marketing. In blog posts, in videos, in LinkedIn messaging. Your genre specific demo landing page is literally the front door to that genre for your buyers. If you want to go full time and be a success in this business, and I understand not everybody does, but if that's your goal, then you've got to stop treating your demos and your landing pages like just a brochure. You have to understand your clients in depth so that you can create ridiculously specific messaging. Optimize that messaging for SEO and not only attract the right buyers in the first place but convert them into actual customers. I say it all the time, you cannot wait for opportunity to knock. You have to go knock on its door. Now if you found this video helpful, please help us help other voice actors. Like it, share it, subscribe to the channel, follow us on the audio podcast. We've got literally hundreds of videos and podcasts episode to help you, the working voice actor level up your career, however you define that. The more we talk, the more we exchange ideas, opinions and strategies, the better, stronger industry we will have for everyone. Thanks so much and we'll see you again real soon.